策略的起点，往往是对市场与用户的真实理解。我们为集团公司、金融投资机构与头部互联网公司提供用户研究、企业调研、行业研究与竞争对手分析，是少数能够同时提供上述多种服务的机构。Sound strategy starts with a genuine understanding of the market and the people in it. We provide user research, enterprise research, industry research and competitor analysis for corporations, financial investors and leading internet companies — and we're among the few firms able to offer all of this under one roof.
覆盖4个一线城市、15个新一线城市、20+个二线城市4 tier-1, 15 new-tier-1 and 20+ tier-2 cities
平均信息获取时间不超过24小时average information retrieval under 24 hours
50000+位专家，覆盖100+行业，大型企业高管占比73%+50,000+ experts across 100+ industries, 73%+ senior executives
100万+样本库，100+标签，覆盖400个城市1M+ sample pool, 100+ tags, across 400 cities
10+款国内外一流线上数据库10+ leading domestic & international databases
根据高需求领域，我们成立了不同行业的专有调研组，包括医疗医药保健、金融保险投资、互联网及服务、能源矿产环保等。企业调研维度包括产品质量研究、服务质量研究、企业形象研究与产品外延研究。Dedicated research teams cover high-demand sectors including healthcare/pharma, financial services, internet/tech, and energy/resources — assessing product quality, service quality, brand image and product extension.
通过调查和访谈，深入分析消费者的心理以及行为习惯的形成原因，帮助委托方提炼有效影响消费者消费决策的各种因素，为营销策略制定提供依据——涵盖消费者行为态度、产品/服务测试、宣传促销效果评估、品牌研究与NPS研究。Through surveys and interviews, we get at the psychology and behavior behind purchase decisions, helping clients understand what actually drives them — spanning consumer attitudes, product and service testing, campaign effectiveness, brand research and NPS.
从调研过程、沟通汇报、最终交付物三个方面进行质量控制：调研全程线上实时监控、录音笔录、委托方可跟访；项目实行经理负责制，可随时沟通；最终交付关键联系人清单、调研录音、大纲原稿、数据分析与可视化报告。Quality is controlled at three stages — in the field, in how we communicate, and in what we deliver: interviews are recorded and monitored in real time, with clients free to observe; a dedicated project manager keeps communication ongoing; and the final package includes contact lists, recordings, research outlines, data analysis and a visualized report.
一手信息，是市场判断得以成立的前提。First-hand information underpins sound market judgment.
无论涉及供应商背调、合规调查，还是投资尽职调查与市场研究，欢迎与我们联系。我们通常会在了解具体背景后，再建议合适的调查方案。Whether the matter involves a supplier check, a compliance investigation, or investment due diligence, we typically propose an approach only once we understand the specifics.
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